Friday, July 23, 2010

do you like it or do you love it?

cold stone creamery, an american ice cream chain with 1400 locations worldwide specializes in customizing customer's ice cream creations from a variety of flavors and toppings. that in itself is not new, but where cold stone shines, in my opinion, is in defining the size of the cup offering. they offer three sizes: like it, love it or gotta have it, in increasing size, respectively. the concept is brilliant, as deciding on the portion size becomes as much fun as choosing the toppings available. i chose to take this concept into my own life. let me explain. when i am out and about with my kids, be it at a grocery store, dinner or a theme park, i will often ask them the question: do you like it or do you love it? the question is beautiful in its simplicity and really makes you focus on what is good or best about the experience, whatever it may be at the time. i urge you to try it in your own life and let me know if you liked it or loved it :)

cold stone offer 3 sizes for their ice cream cups: like it, love it or gotta have it. check them out.
disclaimer: i received no free ice cream before, during or after this post from cold stone.

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