so you need a typeface

having a design background, i get asked that quite a bit. roberto, which typeface should i use? it is not a scientific answer and really depends on what you are trying to convey. does it fit the message? does it feel right? is it legible and appropriate? all in all it is really about gut feel. julian hansen put together a great typeface flowchart to help us choose the right typeface for the job. i especially enjoy his sense of humor throughout.